Work

Book Review: Risk—Involved Decision Process … Text and Cases in Marketing

Year: 1963

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224296302700121

Authors: Stanley L. Payne, Chester R. Wasson

Institution: University of Tulsa

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901939660

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