Work

Does online service failure matter to offline customer loyalty in the integrated multi-channel context? The moderating effect of brand strength

Year: 2018

Type: article

Source: Journal of Service Theory and Practice

DOI: 10.1108/jstp-01-2018-0013

Authors: Xuhui Wang, Qilin Zhang

Institution: Dongbei University of Finance and Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2901969465

FWCI: 7.859

Cites: 210

Cited by: 61

Related to: 10