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Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta

Year: 2018

Type: article

Abstract: This study describes the connection between communication strategies of state-owned enterprises (BUMN) and private companies in Indonesia with its local culture. Contructivism was applied to explore qualitative data, involving the practitioners from BUMN and private companies. The research finds two propositions, i.e. the more local wisdoms are understood, the easier to create communication strategy of public relations that builds good relations with the public; communication strategy based on local wisdoms is used by both BUMN and private companies. The research contributes to enrich public relations study within Indonesian local perspectives.

Source: Jurnal ILMU KOMUNIKASI

DOI: 10.24002/jik.v15i2.1480

Authors: Rachmat Kriyantono, Halimatus Sa’diyah

Institution: University of Brawijaya

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2902187106

FWCI: 4.925

Cites:

Cited by: 19

Related to: 10