Work

Introducing the Journal of Marketing Research

Year: 1964

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376400100101

Author: William R. Davidson

Institutions: American Marketing Association, The Ohio State University

Language: English

Topic: Publishing and Scholarly Communication

Subfield: History and Philosophy of Science

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902464622

FWCI:

Cites: 2

Cited by: 6

Related to: 4