Work

Cuteness Makes the Sale? How Consumer Responses are Affected by Message Framing and Crowding

Year: 2018

Type: conference-paper

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-99181-8_116

Authors: Chun-Tuan Chang, Guei-Hua Huang, Mei-Ling He

Institution: National Sun Yat-sen University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902626441

FWCI: 1.785

Cites: 17

Cited by: 3

Related to: 10