Work

Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-98273-1_2

Author: Olli Rusanen

Institution: Aalto University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2902970531

FWCI: 13.63

Cites: 74

Cited by: 23

Related to: 10