Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service
Year: 2018
Type: article
Source: Journal of Marketing Education
Authors: Andrea Micheaux, Birgit Bosio
Institutions: Université de Lille, Management Center Innsbruck
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2902978401