Year: 2018
Type: preprint
Abstract: Pharmaceutical targeting is one of key inputs for making sales and marketing strategy planning. Targeting list is built on predicting physician's sales potential of certain type of patient. In this paper, we present a time-sensitive targeting framework leveraging time series model to predict patient's disease and treatment progression. We create time features by extracting service history within a certain period, and record whether the event happens in a look-forward period. Such feature-label pairs are examined across all time periods and all patients to train a model. It keeps the inherent order of services and evaluates features associated to the imminent future, which contribute to improved accuracy.
Source: arXiv (Cornell University)
Authors: Huang, Weiyu, Wang, Yunlong, Zhou, Li, Zhao, Emily, Yuan, Yilian, Ribero, Alejandro
Institutions: University of Pennsylvania, Philadelphia University
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W2903056976