Work

Competing with loyalty: How to design successful customer loyalty reward programs

Year: 2018

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2018.11.002

Authors: Alina Nastasoiu, Mark Vandenbosch

Institutions: McMaster University, Western University, Ivey Business School

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2904212906

FWCI: 11.16

Cites: 12

Cited by: 79

Related to: 10