Work

Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate

Year: 2018

Type: article

Abstract: Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2018.1537192

Authors: Harryadin Mahardika, Dominic Thomas, Michael Thomas Ewing, Arnold Japutra

Institutions: University of Indonesia, Monash University, Deakin University, University of Pretoria, The University of Western Australia

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2906508567

FWCI: 2.839

Cites: 50

Cited by: 23

Related to: 10