Work

Research on the Improvement Strategy of Marketing Talents Training in Secondary Vocational Schools

Year: 2018

Type: conference-paper

Abstract: Secondary vocational education is an important part of China's vocational education system.Its core is the cultivation of students' professional ability and professional quality.However, there are many problems in the marketing major of secondary vocational schools in China.For example: talent training target is single; secondary vocational schools have low attention to marketing positions; education and teaching supervision system is not strict; teachers' scale is small and quality thereof is low; teacher have fewer training and improvement opportunities; teaching enthusiasm and teaching quality are low, ect.Based on these issues, this paper analyzes a series of solutions.

Source: Proceedings of the 2018 2nd International Conference on Education Innovation and Social Science (ICEISS 2018)

DOI: 10.2991/iceiss-18.2018.5

Authors: Fuchang Li, Fengrui Liu, Xiaohui Hu

Institution: Yunnan Normal University

Language: English

Topic: Vocational Education and Training

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: hybrid

Funder: National Natural Science Foundation of China