Work

Search for Uniqueness and Identification Using Fashion

Year: 2018
Type: article
Abstract: The article shows that the fashion of the times of globalisation is characterised by complex, contradictory phenomena that influence the formation of the image of a fashionable personality. The active development of street style in a variety of imaginatively-stylish options is due, on the one hand, to the individual’s desire for self-expression and self-presentation, and on the other hand, the need to identify with a particular social group. Specified processes assume the creation and distribution of the narratives in the process of communication, which are based on different imageries.
Language: English
Open Access status: gold
Estimated APC paid: $367
OpenAlex ID: W2907399776
FWCI: 3.728
Cites:
Cited by: 1
Related to: 10