Work

The evolution of the sales process: Relationship selling versus “the Challenger Sale”

Year: 2019

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2018.1552527

Authors: Scott A. Inks, Ramon A. Avila, George Talbert

Institutions: Kennesaw State University, Ball State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2907540977

FWCI: 4.559

Cites: 24

Cited by: 22

Related to: 10