Work

Exploring brand governance in SMEs: does socialisation provide a means to value creation?

Year: 2019

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-00143-5

Authors: Michelle Renton, James E. Richard

Institution: Victoria University of Wellington

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2908305889

FWCI: 3.434

Cites: 40

Cited by: 21

Related to: 10