Never easy to say “sorry”: Exploring the interplay of crisis involvement, brand image, and message appeal in developing effective corporate apologies
Year: 2018
Type: article
Source: Public Relations Review
Authors: So Young Lee, Lucy Atkinson
Institution: The University of Texas at Austin
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2908347268