Consumer adoption of pro-poor service innovations in subsistence marketplaces
Year: 2019
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Rajibul Hasan, Ben Lowe, Dan Petrovici
Institutions: École Supérieure de Commerce de Rennes, University of Kent
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2909447233