Work

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Year: 2019

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.01.002

Authors: MD Nazmus Sakib, Mohammadali Zolfagharian, Atefeh Yazdanparast

Institutions: The University of Texas Rio Grande Valley, Bowling Green State University, University of Evansville

Language: English

Topic: Media Influence and Health

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2909551611

FWCI: 37.81

Cites: 145

Cited by: 248

Related to: 10