Work

Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective

Year: 1999

Type: article

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569901800212

Authors: Stanley C. Hollander, William W. Keep, Roger Dickinson

Institutions: Michigan State University, Quinnipiac University, The University of Texas at Arlington

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909877807

FWCI: 3.309

Cites: 46

Cited by: 17

Related to: 10