Work

Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications

Year: 1994

Type: article

Study design: Observational Study

Source: Journal of Public Policy & Marketing

DOI: 10.1177/074391569401300201

Author: Itamar Simonson

Institution: Stanford University

Language: English

Topic: Intellectual Property Law

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2909877840

FWCI: 13.82

Cites: 19

Cited by: 44

Related to: 10