Work

A Preliminary Study on Identifying the Potential Core Values for Product Branding Based on Malaysian Keris Characteristics

Year: 2019

Type: book-chapter

Source: Smart innovation, systems and technologies

DOI: 10.1007/978-981-13-5977-4_21

Authors: Azrina Zizal Abdul Aziz, Shahriman Zainal Abidin, Rusmadiah Anwar

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

Funder: Korea Electrotechnology Research Institute

OpenAlex ID: W2910130428

FWCI: 14.39

Cites: 12

Cited by: 6

Related to: 10