Crafting Mixed Sexual Advertisements for Mainstream Media: Examining the Impact of Homosexual and Heterosexual Imagery Inclusion on Advertising Effectiveness
Year: 2019
Type: article
Source: Journal of Homosexuality
Author: Zijian Harrison Gong
Institution: Texas Tech University
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2911099552