Work

Plastic loyalty – Investigating loyalty card programs for a Finnish hotel chain

Year: 2019

Type: article

Study design: Observational Study

Source: Tourism Management

DOI: 10.1016/j.tourman.2019.01.023

Authors: Juho Pesonen, Raija Komppula, Jamie Murphy

Institutions: University of Eastern Finland, The University of Western Australia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2911568569

FWCI: 6.312

Cites: 41

Cited by: 35

Related to: 10