Work

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.01.031

Authors: Jiyoung Hwang, Laee Choi

Institutions: University of North Carolina at Greensboro, Colorado State University Pueblo, Colorado State University

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912175146

FWCI: 57.71

Cites: 77

Cited by: 363

Related to: 10