Work

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Information Management

DOI: 10.1016/j.ijinfomgt.2018.12.020

Authors: Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao

Institutions: National Chung Cheng University, Chi Mei Medical Center, National Taichung University of Science and Technology

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2912474248

FWCI: 17.77

Cites: 104

Cited by: 108

Related to: 10