Work

Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Kenyamanan, Norma Subjektif Dan Kepercayaan Terhadap Minat Menggunakan Electronic Commerce

Year: 2017

Type: article

Abstract: This study aims to determine the effect of perceive of usefullnes, perceived ease of use, convenience perception, subjective norms and beliefs to the interest of using electronic commerce in UNISMA students. This research using PLS (Partial Least Square) data analysis technique, with 88 respondents. The results indicate that perceived of usefullness, convenience perception, and beliefs have positif and significant effect to the interest of using e-commerce. Otherwise, perceived ease of use, and subjective norms have no effect.

Source: JRAK Jurnal Riset Akuntansi dan Komputerisasi Akuntansi

DOI: 10.33558/jrak.v8i1.803

Authors: NINA MONICA, ANNAFI INDRA TAMA

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2912563501

FWCI:

Cites: 6

Cited by: 14

Related to: 10