Work

Desgastada pero aún efectiva: examinando los datos de audiencia de la franja electoral presidencial chilena (1999-2017)

Year: 2018

Type: article

Abstract: The Presidential Electoral Broadcasting (PEB) remains as one of the main sources of electoral information. Even with its extensive international use, there is limited research developed on its current state and potential. This study seeks to examine the main characteristics and trends of the consumption of this political TV space in Chile, examining its audience from 1999 to 2017. Results show that although PEB has good audience levels, they significantly lower over time. In addition, the data suggest that younger and more wealthy groups today are particularly distant from this type of television programming.

Source: Cuadernos info

DOI: 10.7764/cdi.43.1223

Authors: Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, Nicole Pefaur

Institution: University of Chile

Language: Spanish

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2912858032

FWCI: 0.547

Cites: 39

Cited by: 7

Related to: 10