Mass religious events as opportunities for tourism promotion. An analysis of users’ visits to the website of World Youth Day 2016 in Krakow
Year: 2018
Type: article
Abstract: Mass religious events are often an unprecedented tourist opportunity. A clear example was the meeting of Pope Francis with more than three million young people in July 2016 in Krakow, on the occasion of the 31st World Youth Day. Although it was a mainly religious event, the experience of past editions (for example, Madrid 2011 and Rio de Janeiro 2013) shows the strong impact of WYD on the local tourism and hospitality industry. The official website of such event becomes an informative point of reference and a crossroads where the needs of the users and the offer of the promoters meet. This study analyzes the official website of the WYD Krakow 2016 as a source to promote religious touristic sites.
Source: Church Communication and Culture
Authors: Juan Narbona, Daniel Arasa
Institution: Pontifical University of the Holy Cross
Language: English
Topic: Religious Tourism and Spaces
Subfield: Geography, Planning and Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,226
OpenAlex ID: W2912867775