Social Media: A New Way for Agricultural Entrepreneurs to Acquire Resources
Year: 2019
Type: article
Abstract: The use of social media to develop agricultural entrepreneurship is a new phenomenon. The article summarizes four modes of information acquisition, information production, social communication and payment methods used by social entrepreneurs in social media, and analyzes social media from the perspective of resource acquisition. With regard to the effects of access to agricultural entrepreneurial resources, access to resources, and access to resources, the government, agribusiness, and entrepreneurs were finally asked to propose social media for agricultural entrepreneurship.
Authors: GUI-HUA XIE, LIN-PING WANG
Language: English
Domain: Life Sciences
SDGs: Zero hunger, No poverty
Open Access status: diamond
OpenAlex ID: W2913106844