Work

Toward a 7-P framework for international marketing

Year: 2019

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2019.1569111

Authors: Justin Paul, Erick Mas

Institutions: University of Puerto Rico at Río Piedras, Rollins College, University of North Texas

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2914155009

FWCI: 43.72

Cites: 77

Cited by: 287

Related to: 10