Work

Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

Year: 2019

Type: article

Abstract: This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer–customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positively mediates the relationship between top management commitment and process innovation. However, customer cooperation fails to mediate the relationship between top management commitment and managerial innovation. The findings suggest that the magnitude of customer cooperation increases the adoption of green innovations between supply chain partners to mitigate the negative impact on the environment. Furthermore, customer cooperation enforces a sense of mutuality between supply chain partners to diminish the impact of carbon footprint.

Source: Sustainability

DOI: 10.3390/su11041031

Authors: Umar Burki, Pervin Ersoy, Usama Najam

Institutions: University of South-Eastern Norway, Yaşar University, Air University

Language: English

Topic: Sustainable Supply Chain Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $1,722