Work

A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry-ascribed meanings

Year: 2019

Type: article

Abstract: • Youth interpret cigarette pack-colors in line with industry-intended associations. • Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms. • 43.2% of participants attributed extra strong to the black cigarette pack. • 35.6% of participants ascribed rich to gold . • 31.1% of participants ascribed menthol to green .

Source: Preventive Medicine Reports

DOI: 10.1016/j.pmedr.2019.100830

Authors: Karma McKelvey, Mike Baiocchi, Adrienne Lazaro, Divya Ramamurthi, Bonnie Halpern-Felsher

Institutions: Stanford Medicine, Stanford University

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

Open Access status: gold

Estimated APC paid: $1,700

Funders: National Heart, Lung, and Blood Institute, National Cancer Institute