Work

Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Organizational Effectiveness People and Performance

DOI: 10.1108/joepp-04-2018-0024

Authors: R. Deepa, Rupashree Baral

Institutions: Rajalakshmi Engineering College, Indian Institute of Technology Madras

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2915423274

FWCI: 4.562

Cites: 53

Cited by: 38

Related to: 10