Work

Making the lean start-up method work: The role of prior market knowledge

Year: 2019

Type: article

Abstract: Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Source: Journal of Small Business Management

DOI: 10.1111/jsbm.12506

Authors: Robin De Cock, Johan Bruneel, Annelies Bobelyn

Institutions: Antwerp Management School, Centre National de la Recherche Scientifique, Institut d'Economie Scientifique Et de Gestion, KU Leuven, Eindhoven University of Technology

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2916212920

FWCI: 11.36

Cites: 71

Cited by: 53

Related to: 10