Work

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Year: 2019

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475318823849

Authors: Ryan Langan, Scott Cowley, Carlin Nguyen

Institutions: University of San Francisco, Western Michigan University, California State University Los Angeles

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2916289142

FWCI: 20.62

Cites: 25

Cited by: 119

Related to: 10