Year: 2010
Type: article
Abstract: ajor research universities are about two main ends: impact and stature.Impact is really the end goal.It is about training the best professionals, researchers and others who change the world by conducting research that leads to new technologies, to a new basic understanding of the world, and to new practices in medicine, business or other areas; and it is about delivering highly effective health care, economic development, and other practical services.Impact is the end game, but stature is a necessary condition; it determines the institution's ability to attract the best faculty, students, and staff, and to get grants and contracts that enable research, services, and other means of achieving the greatest impact.The idea of "positioning" a research university is critical to the objectives of impact and stature.At the University of Missouri (MU), we have focused on this matter in a very purposeful way, recognizing that for MU to achieve the level of impact to which it aspires, it has to compete effectively with the best universities in the world.To do so, we at Missouri need to compete with the biggest and best universities on our turf, not on their turf.We have to compete in the areas in which we have unique strengths-competitive assets-that allow us to do things that others, no matter how great their stature, cannot.This article outlines the goals of the Mizzou Advantage-the University of Missouri's approach to positioning the institution in the world of higher education-and the ways MU is implementing this large and complex initiative.
Author: Brian Foster
Institution: University of Missouri
Language: English
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2917377728