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Novel but too Complex?: The Importance of Marketing Innovation for New Product Performance

Year: 2015

Type: article

Authors: Christoph Grimpe, Wolfgang Sofka, Mukesh Bhargava, Rabikar Chatterjee

Institutions: Copenhagen Business School, Oakland University, University of Pittsburgh

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2917817839

FWCI:

Cites: 55

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Related to: 10