Work

Presentational format and financial consumers’ behaviour: an eye-tracking study

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-02-2018-0041

Authors: Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Lucia Leonelli, GianMario Raggetti

Institutions: Marche Polytechnic University, University of Rome Tor Vergata

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2918455348

FWCI: 3.014

Cites: 56

Cited by: 31

Related to: 10