Work

Hook vs. hope: How to enhance customer engagement through gamification

Year: 2019

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2019.02.003

Authors: Andreas B. Eisingerich, André Marchand, Martin P. Fritze, Lin Dong

Institutions: Imperial College London, University of Cologne

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2920866545

FWCI: 44.08

Cites: 54

Cited by: 253

Related to: 10