Work

The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework

Year: 2019

Type: article

Source: Journal of African Business

DOI: 10.1080/15228916.2019.1583978

Authors: Kofi Q. Dadzie, Charlene A. Dadzie, Evelyn M. Winston

Institutions: Georgia State University, University of South Alabama, Clark Atlanta University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921352437

FWCI: 2.297

Cites: 58

Cited by: 10

Related to: 10