Work

Social franchising: A bibliometric and theoretical review

Year: 2019

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2019.1584777

Authors: Felicia Naatu, Ilan Alon

Institution: University of Agder

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921880940

FWCI: 8.074

Cites: 70

Cited by: 48

Related to: 10