Work

Strategic brand management: New approaches to creating and evaluating brand equity

Year: 1993

Type: book-review

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(93)90038-z

Author: Gil McWilliam

Institution: London Business School

Language: English

Topic: Outsourcing and Supply Chain Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2921911089

Cites:

Cited by: 136

Related to: 10