Work

Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship

Year: 2007

Type: article

Authors: Cori Hodge, Harmen Oppewal, Civilai Terawatanavong

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2925998859

FWCI:

Cites: 28

Cited by:

Related to: 10