Work

The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters

Year: 2019

Type: article

Source: International Journal of Strategic Communication

DOI: 10.1080/1553118x.2019.1589475

Authors: Patrick Weber, Yannick Grauer

Institution: University of Hohenheim

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2928580354

FWCI: 5.252

Cites: 42

Cited by: 51

Related to: 10