Work

Programmatic Advertising: Forewarning and avoiding hype-cycle failure

Year: 2019

Type: article

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2019.03.020

Authors: Gareth R.T. White, Anthony Samuel

Institutions: University of South Wales, Cardiff University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2929115182

FWCI: 3.401

Cites: 112

Cited by: 40

Related to: 10