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Commoditization and IT Product Innovation Strategies from an IT Firm Perspective

Year: 2019

Type: article

Abstract: Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.

Source: Information Systems Management

DOI: 10.1080/10580530.2019.1587575

Authors: Jeroen Bronkhorst, Jaap Schaveling, Marijn Janssen

Institutions: Hewlett-Packard (Netherlands), Nyenrode Business University, Delft University of Technology

Language: English

Topic: Information Technology Governance and Strategy

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2930157442

FWCI: 1.271

Cites: 44

Cited by: 10

Related to: 10