Work

Applying the Right Relationship Marketing Strategy through Big Five Personality Traits

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2019.1589241

Author: Aylin Caliskan

Institution: Yaşar University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2931819925

FWCI: 8.767

Cites: 84

Cited by: 49

Related to: 10