Work

The marketing research curriculum: Closing the practitioner–academic gaps

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/1470785319843775

Authors: Marco Vriens, Stephen Brokaw, Douwe Rademaker, Rogier Verhulst

Institutions: University of Wisconsin–La Crosse, Ipsos (United States), LinkedIn (United States)

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2936049090

FWCI: 4.205

Cites: 25

Cited by: 19

Related to: 10