Work

Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy

Year: 2019

Type: article

Source: Human Resource Management Review

DOI: 10.1016/j.hrmr.2019.04.002

Authors: Denise Marie Küpper, Kristina Klein, Franziska Völckner

Institutions: University of Cologne, University of Bremen

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

Funder: Deutsche Forschungsgemeinschaft

Award: Gamifizierte Marktforschung in digitalen sozialen Medien zur Unterstützung von (Marken)Managemententscheidungen; erste Förderphase: Bewertung markenstrategischer Optionen bei hedonischen Medienprodukten (HMP) auf Basis von virtuellen Börsen

OpenAlex ID: W2941826447

FWCI: 12.62

Cites: 110

Cited by: 102

Related to: 10