Work

Understanding Usage Intention of Social Media’s Innovative Functions: Based on Expanded Innovation Diffusion Theory

Year: 2018

Type: article

Abstract: Drawing upon expanded innovation diffusion theory (IDT), this study investigates the social media users’ usage intention toward its innovative functions. 532 data were collected from the Chinese leading social media—WeChat. The results show that the relative advantage, ease of use, trialability, observability, subjective norm and image have positive effect on users’ usage intention. Whereas compatibility has no significant impact. Based upon these findings, we discussed the theoretical contributions and practical implication of this study.

Source: Journal of the Association for Information Systems

Authors: Guijun Chen, Chuan Luo, Hanyu Xu

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funders: Southwestern University of Finance and Economics, Fundamental Research Funds for the Central Universities

Awards: G4032475652, G5200112635

OpenAlex ID: W2941993736

FWCI: 0.176

Cites: 23

Cited by: 3

Related to: 10