Work

The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

Year: 2019

Type: article

Study design: Observational Study

Source: Global Business Review

DOI: 10.1177/0972150918825398

Authors: Somesh Kumar Sinha, Priyanka Verma

Institution: Maulana Azad National Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2942979262

FWCI: 0.984

Cites: 44

Cited by: 8

Related to: 10